How organizations organize in order to make money is very important for its development, this is called Business model. We are living in a very competitive world, which means that we have to do everything in our power to bring our companies up. Nowadays, marketing your product online has become necessary in in order to succeed.
Here is when the e commerce comes to play, companies need to become expert on online marketing and promotion since that is the direction everyone is taking. E commerce offers you many ways to be efficient by building a good website. The most important part is to make it easy to navigate, so that you can keep the customers as long as possible looking around, and of course make it look very professional. A good way to keep your web page appearing up on the search engines without having to spend a lot of money, is by updating the content all the time.
There is also something called Pay Per Click here you do have to spend money, yet you will appear at the top of the search most of the time, which means that you will direct many consumers to your page and therefore, get some sales.
Social Media is another options these days to build an online reputation and make some money without spending a lot, just by opening a facebook, twitter and linkedin account you can promote your company all the time.
Email marketing is another good option for being efficient, this way you are able to reach a big amount of people not only nationally, but also internationally.
There are many ways a company can be online efficient we just need to move onto this technological generation and learn how to apply it to our business model.
I agree with you in regards to the social media. Almost every company, small or big, has a facebook account or a twitter account. Social networks should definitely be part of a business model. Millions of individuals are on social networks and they give companies exposure with little expense. Social networks help companies generate revenue which is the goal of a good business model. Social networks also enable companies to get new information out to consumers helping improve novelty, a key value driver of the eValue framework.
ReplyDeleteI think that the success of most businesses depend on the ability and agility with which they embrace change. Being part of a social network does not only benefit the company and gives them exposure, but it's just as simple as the fact that many companies have realized that they need to speak to their customers in the way the customer wants to listen. They are facing a change in buyer generation, one that many call "i-Generation"; it has nothing to do with the i-pod or Apple, but the way in which these customers respond and what attracts them.
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